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What's on our mind

Explore and discover, innovations and insights from our bloggers as they share their thoughts on how communications, data and technology can be used to make a positive difference in the world today.

Recent thoughts

A selection of our most recent articles and company stories

Category

Author

Shaping the future of healthcare

We've shared our knowledge and contributed to advancing healthcare solutions through our partnership with Health Innovation Yorkshire & Humber (HIYH).

2 minutes reading time
Judith Doherty

Judith Doherty

CDS Account Director

'Don't look into the light!'

We asked AI to write a blog about the risk and opportunities of large language transformer models.

Posted in Insight, Digital, Partner, April 2023
7 minutes reading time
Adrian Odds

Adrian Odds

Marketing & Innovation Director at CDS Adrian leads the marketing function, ensuring the agency is perfectly positioned to support its clients.

Optimising user experience with best practice filtering and sorting

Discover the benefits and best practices of using filters and sort to meet user needs and enhance the user-experience journey on your site.

Posted in Insight, Digital, Experience Transformation, April 2023
7 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

What is Wizard of Oz testing and how can it be used?

Learn how the Wizard of Oz method can be used in rapid system or product development to test a system that does not yet exist.

Posted in Insight, Digital, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

Understanding the differences between UX research and market research

Explore the difference between UX and market research, the outcomes this can have on findings, and which to utilise to improve user engagement.

Posted in Insight, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

Avoiding research masters: should you reuse research participants?

Should you reuse research participants? Understand the best practices around reusing research participants and the effects it can have on your findings.

3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers