What's on our mind
Explore and discover, innovations and insights from our bloggers as they share their thoughts on how communications, data and technology can be used to make a positive difference in the world today.
Recent thoughts
A selection of our most recent articles and company stories
Category
Author
Shaping the future of healthcare
We've shared our knowledge and contributed to advancing healthcare solutions through our partnership with Health Innovation Yorkshire & Humber (HIYH).
Marketing team
News and views from the marketeers
'Don't look into the light!'
We asked AI to write a blog about the risk and opportunities of large language transformer models.
Optimising user experience with best practice filtering and sorting
Discover the benefits and best practices of using filters and sort to meet user needs and enhance the user-experience journey on your site.
Marketing team
News and views from the marketeers
What is Wizard of Oz testing and how can it be used?
Learn how the Wizard of Oz method can be used in rapid system or product development to test a system that does not yet exist.
Marketing team
News and views from the marketeers
Understanding the differences between UX research and market research
Explore the difference between UX and market research, the outcomes this can have on findings, and which to utilise to improve user engagement.
Marketing team
News and views from the marketeers
Avoiding research masters: should you reuse research participants?
Should you reuse research participants? Understand the best practices around reusing research participants and the effects it can have on your findings.
Marketing team
News and views from the marketeers