What's on our mind
Explore and discover, innovations and insights from our bloggers as they share their thoughts on how communications, data and technology can be used to make a positive difference in the world today.
Recent thoughts
A selection of our most recent articles and company stories
Category
Author
The importance of accessible user research in digital transformation
Our operations director, Clare Gledhill, discussed the importance of inclusive and accessible user research in digital transformation with WeAreTechWomen.

Marketing team
News and views from the marketeers
Digital project improves UX for millions Yorkshire Water customers
The nine-month overhaul of Yorkshire Water’s digital platform has reduced the number of people getting in touch with the company about their bills by 20%.

Marketing team
News and views from the marketeers
The importance of direct mail and door drop within the channel mix
We explore the crucial and pivotal part direct mail and door drop plays within the overall marketing matrix.

Marketing team
News and views from the marketeers
A guide to website accessibility and inclusive communications
Lucy Beldon, head of planning and performance, explains why accessibility and inclusion should be key to any organisation’s engagement strategy.

Marketing team
News and views from the marketeers
How NHS Trusts can deliver successful digital transformation
At the end of August, NHSX published the new What Good Looks Like framework to enable healthcare leaders to digitise and connect services securely.

Marketing team
News and views from the marketeers
Staff Q&A: A brief encounter with… Adrian Odds
Next up in the hot seat, it’s our marketing and innovation Director, Adrian Odds

Marketing team
News and views from the marketeers