What's on our mind
Explore and discover, innovations and insights from our bloggers as they share their thoughts on how communications, data and technology can be used to make a positive difference in the world today.
Recent thoughts
A selection of our most recent articles and company stories
Category
Author
What is Wizard of Oz testing and how can it be used?
Learn how the Wizard of Oz method can be used in rapid system or product development to test a system that does not yet exist.
Marketing team
News and views from the marketeers
Understanding the differences between UX research and market research
Explore the difference between UX and market research, the outcomes this can have on findings, and which to utilise to improve user engagement.
Marketing team
News and views from the marketeers
How to conduct a user journey walkthrough using personas
User journey walkthroughs can help your organisation understand your audience needs and expectations to deliver valuable user experiences on your site.
Marketing team
News and views from the marketeers
Dark Patterns – When a nudge becomes a shove
We explore the importance of good UX design and persuasive design principles in creating effective nudges that benefit both the user and the organisation.
Marketing team
News and views from the marketeers
The challenges of testing prototypes with real users
Testing prototypes can be challenging. A UX researcher talks through what you can do to make prototype testing successful and provide valuable insights.
Marketing team
News and views from the marketeers
Designing mega drop-down menus for all users
Mega drop-down menus are endorsed in the world of UX and a popular menu choice. Explore how to optimise a mega menu to help your site and user experience.
Marketing team
News and views from the marketeers