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What's on our mind

Explore and discover, innovations and insights from our bloggers as they share their thoughts on how communications, data and technology can be used to make a positive difference in the world today.

Recent thoughts

A selection of our most recent articles and company stories

Category

Author

What is Wizard of Oz testing and how can it be used?

Learn how the Wizard of Oz method can be used in rapid system or product development to test a system that does not yet exist.

Posted in Insight, Digital, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

Understanding the differences between UX research and market research

Explore the difference between UX and market research, the outcomes this can have on findings, and which to utilise to improve user engagement.

Posted in Insight, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

How to conduct a user journey walkthrough using personas

User journey walkthroughs can help your organisation understand your audience needs and expectations to deliver valuable user experiences on your site.

Posted in Insight, Digital, Experience Transformation, April 2023
5 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

Dark Patterns – When a nudge becomes a shove

We explore the importance of good UX design and persuasive design principles in creating effective nudges that benefit both the user and the organisation.

Posted in Insight, Experience Transformation, April 2023
5 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

The challenges of testing prototypes with real users

Testing prototypes can be challenging. A UX researcher talks through what you can do to make prototype testing successful and provide valuable insights.

Posted in Insight, Digital, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

Designing mega drop-down menus for all users

Mega drop-down menus are endorsed in the world of UX and a popular menu choice. Explore how to optimise a mega menu to help your site and user experience.

Posted in Insight, Experience Transformation, April 2023
4 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers