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What's on our mind

Explore and discover, innovations and insights from our bloggers as they share their thoughts on how communications, data and technology can be used to make a positive difference in the world today.

Recent thoughts

A selection of our most recent articles and company stories

Category

Author

Using storyboards in UX design: a tool to enhance user experience

Explore the use of storyboarding in UX design to conceptualise design, enrich personas to understand user needs, and map out user testing.

Posted in Insight, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

In-page tab design: Eight tips for seamless user experience

Eight best practices for in-page tab design and how to implement them successfully to increase user experience and engagement with your site.

Posted in Insight, Experience Transformation, April 2023
3 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

How do you prepare for Government Digital Service assessments?

This blog provides tips and recommendations for preparing for a GDS assessment and ultimately creating a service that meets user needs.

4 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

User research is key to Government Digital Service assessments

This, part 1 of 2 blog posts, aims to provide a deeper understanding of Government Digital Service (GDS) assessments and the vital role of user research.

4 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers

Successful digital transformation: what’s the secret?

Succeeding with your transformation project is easier said than done. Adrian Odds believes a simple focus on a few core areas makes all the difference.

Posted in Insight, Digital, Operational Transformation, October 2022
4 minutes reading time
Adrian Odds

Adrian Odds

Marketing & Innovation Director at CDS Adrian leads the marketing function, ensuring the agency is perfectly positioned to support its clients.

CDS strengthens strategic future of data division with key senior hire

CDS has appointed Geoff Barraclough as its data services director to drive intelligent decision-making for our clients by harnessing the power of data.

Posted in Insight, Life at CDS, October 2022
1 minutes reading time
CDS Marketing

CDS Marketing

Marketing team

News and views from the marketeers