---
title: Optimizely named a leader in emerging technology by Forrester New Wave
description: Our partners Optimizely (formerly Episerver) have been named as a leader for feature management and experimentation, by Forrester New Wave™.
---

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# [Optimizely named a leader in emerging technology by Forrester New Wave](https://blog.cds.co.uk/optimizely-named-a-leader-in-emerging-technology-by-forrester-new-wave)

 Written by [CDS Marketing](https://blog.cds.co.uk/author/cds-marketing) | 162 June 2021

Our partners [Optimizely](https://info.cds.co.uk/optimizely) (formerly Episerver) have been named as a leader for feature management and experimentation, by [Forrester New Wave](https://www.optimizely.com/resources/forrester-new-wave-feature-management-experimentation/?utm_source=partner&utm_medium=referral&utm_campaign=PP-Leader-In-Forrester-New-Wave&utm_content=CDS)™.

It's the fourth digital experience platform (DXP) category in which Optimizely has been marked as a leader in the last 12 months: DXP (Gartner, Jan 2021), Agile CMS (Forrester, Feb 2021), B2B Commerce (IDC, Sept 2020), and now Experimentation (Forrester, June 2021).

The [Forrester New Wave](https://www.optimizely.com/resources/forrester-new-wave-feature-management-experimentation/?utm_source=partner&utm_medium=referral&utm_campaign=PP-Leader-In-Forrester-New-Wave&utm_content=CDS)™ differs from the traditional Forrester Wave™ by only assessing emerging technologies and made the following observations about Optimizely's DXP services:

- In addition to being identified as one of “seven most significant providers in this category,” **Optimizely was among one of three providers selected as Leaders.**
- Optimizely is cited as having the largest market presence of the group, and among two of seven providers with the **highest ratings for differentiated experimentation, audience targeting, and vision.**
- **Offers strong experimentation and analytics capabilities.** Optimizely comes from traditional A/B testing for marketing but also serves application development teams with a full-stack offering. This delivers both experimentation and leading analytical capabilities with patented analysis algorithms.
- **Best suits companies that want a strong strategic vision for content and app delivery.** Optimizely merged with Episerver. Their combined vision serves digital teams that want an end-to-end platform that helps both the digital experience and the app dev teams.
- **Customers love Optimizely.** Their customers state that they are very happy with its security, privacy, and customer support. They report that they are satisfied with all major capabilities related to experimentation.

[View full post](https://blog.cds.co.uk/optimizely-named-a-leader-in-emerging-technology-by-forrester-new-wave)

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