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Optimizely named a leader in emerging technology by Forrester New Wave

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Our partners Optimizely (formerly Episerver) have been named as a leader for feature management and experimentation, by Forrester New Wave™.

Optimizely-new-logoIt's the fourth digital experience platform (DXP) category in which Optimizely has been marked as a leader in the last 12 months: DXP (Gartner, Jan 2021), Agile CMS (Forrester, Feb 2021), B2B Commerce (IDC, Sept 2020), and now Experimentation (Forrester, June 2021).

The Forrester New Wave™ differs from the traditional Forrester Wave™ by only assessing emerging technologies and made the following observations about Optimizely's DXP services:

  • In addition to being identified as one of “seven most significant providers in this category,” Optimizely was among one of three providers selected as Leaders.

  • Optimizely is cited as having the largest market presence of the group, and among two of seven providers with the highest ratings for differentiated experimentation, audience targeting, and vision.

  • Offers strong experimentation and analytics capabilities. Optimizely comes from traditional A/B testing for marketing but also serves application development teams with a full-stack offering. This delivers both experimentation and leading analytical capabilities with patented analysis algorithms.

  • Best suits companies that want a strong strategic vision for content and app delivery. Optimizely merged with Episerver. Their combined vision serves digital teams that want an end-to-end platform that helps both the digital experience and the app dev teams.

  • Customers love Optimizely. Their customers state that they are very happy with its security, privacy, and customer support. They report that they are satisfied with all major capabilities related to experimentation.