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CDS names Adrian Odds as new marketing and innovation director

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CDS has strengthened its leadership team with the appointment of Adrian Odds – who takes on the newly created role of marketing and innovation director. 


Under his new remit, Adrian will lead the marketing function for the Leeds-headquartered firm as well as ensuring the agency is perfectly positioned to support its clients as they continue to transform – developing new products, services and partnerships.  

Joining from his previous position as director of strategy and market propositions for Communisis Ltd, Adrian says of his appointment. “I’m delighted to be joining CDS at this time. 

“The agency has a clear position in the market and its purpose to simplify complexity and make a positive difference resonates strongly with me. I’m looking forward to working with the team to drive our growth aspirations across both the public and private sectors.” 

Mark Gair, managing director of CDS, added: “Adrian brings a wealth of relevant experience to our team, having held previous leadership posts across marketing and business development . He is passionate about ensuring brands understand their purpose and values, while focusing on customer engagement to drive sustainable growth – and we’re looking forward to seeing his work.” 

Adrian’s appointment is one of several significant new hires across CDS as the agency gears up for growth. The news also coincides with the launch of a brand-new behavioural insight division – designed to drive inclusivity and accessibility throughout the private and public sector.